Our Purpose
we are here to provide value to our ecosytem. this includes our portfolio companies,our backer and strategic partner and above all consumer
for consumers
for consumers
we intend to be a vital piece in the ecosystem that helps spark the innovation of more health solutions that improve health everyday
we are here to impact a maximum amount of people to better their health or even strive to reach a level of optimal health
for start-ups
for start-ups
as an investor we want to be a sparring partner at eye-level. while this promise is often overused, we do intend to be value-contributing, offering more than mere financial investment
when needed, we will be able to give start-ups access to 150 years of experience in natural health, product innovation and commercialisation through our partner
how we work
we have established naturalX as a financially-driven fund with significant backing of a strategic partner. despite a partial strategic nature, our investments come with no strings attached to give entrepreneurs the liberty to always take the best decisions for the venture
we are not bound by strict investment criteria and work with a capital commitment of €100mio. this allows for a lot of flexibility and we can invest with a long-term investment horizon, not bound to fund cycles. furthermore, we deliberately try to move quickly and have established a lean Investment Committee to drive decisions
Why work with us?
founders turned investors
in our core team, we have significant experience in starting and building companies. the way we see it, we are still entrepreneurs
mutual values as a priority
we demand transparency, fairness and hard work - from founders and from ourselves. we are accessible and pragmatic. we are partners and we are here to help
the benefits of our partner
we have a partner with deep operational expertise along its value chain, in the E.U. and the U.S. markets